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Quick Ecommerce Tutorial
Quick Ecommerce Tutorial
By Michael Zittel, Sat Dec 10th
Quick Tutorial When choosing to create an ecommercestore, there are 3 important questions to ask yourself. 1) Do I need ecommerce? This is important. Generally speaking,consumers are comfortable making purchases online for under$250. If your product or service costs more than that, then youmay be better served creating a "Lead Generation" web site andan eSales team who are comfortable working with internet basedleads. 2) How much time do I have? Setting up an store isrelatively easy for any experienced web designer and can be doneand out to market in a couple days, assuming you have a limitednumber back end products in place and ready to be shipped. But,if you are a newbie, then you face a substantial learning curve.We encourage everyone to learn HTML, and to be entrepreneurialin their endeavors, but it does take a large time commitment tolearn enough to succeed. Also, keep in mind, that the learningis never done. There are always new technologies effecting theInternet and the way people buy and sell online and you need tokeep up to date with them to succeed. Another thing to keep inmind is internet marketing. If you plan on acquiring salesthrough the search engines, then you need an seo strategy thatworks. For starters read Serr.biz
3) What is your budget? Everyday you hear of people makingmillions online by just having an enabled web sitethat they got for free. We would like to dispel this myth.
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It'ssimply not true. There are technology costs associated withoperating an site, not to mention the cost ofproducts, fulfillment, standard overhead costs, and marketing.The old idiom of "It cost money to make money." is 100% true.However, starting an store is generally less expensivethan a traditional brick and mortar, especially if you have asuccessful brick and mortar business already. However, the barebones start up costs associated with an store is thecost of your computer and ISP. This is possible, but not veryprobable. In truth, you should expect to spend somewhere in therange of $50-$1000 a month in technology costs alone. That doesnot account for variables listed above. If you have thought about the questions above and still want toproceed, here is a quick check list of things you recommend youhave. 1) Product or service to sell. 2) Web site and hosting companywith email. 3) Shopping cart with a secure check out. 4)Merchant account so you can accept credit cards. 5) Back endtechnology and order fulfillment in place. For more details about starting an store visit thislink: 1-2-1 merchant account About the author:Michael Zittel most recently worked as the VP of InternetMarketing for Payright.com. Prior to that he's held similarpositions for various other companies. Cumulatively he has over5 years of internet marketing and experience.Currently he runs his own businesses, namely121merchantaccount.com and Serr.biz.
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